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LUCK AND LOTTO: Every Diwali, there’s a frenzied rush to buy lottery tickets as the prizes are at their highest during the festive season. The lure of big money makes millions of Indians throng lottery stalls. The organised lottery market in India reportedly accounts for around $10 billion, or 2.5 per cent of the country’s gross domestic product. Research in India shows that 65 per cent of the adult population plays the lottery, but most of this is paper lottery. Enter the online lottery, with prizes bigger than ever. The online lotto craze has taken the country by storm. Subhash Chandra-owned Essel Group of Industries (Playwin), Shapoorji Pallonji’s Forbes Group of Companies (DhanDhanaDhan), Ruia-owned Essar Teleholdings (Fortune), Lalit K Modi's Modi Enterprises, Venugopal Dhoot's Videocon group, P K Mittal's Ispat group and a clutch of regional players have jumped into the online lotto fray. ALSO SEE: Arm In Arm With ASEAN |
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