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DISCOUNTS AND MORE DISCOUNTS: Every festive season is marked by myriad promotional activities, the most common of which seems to be the common yet ever popular sign: ‘SALE.’

Discounts are the order of the day as marketers trip over each other to clear old and new stock. There are cash discounts and seconds-sale discounts, promotional discounts and membership discounts...

ALSO SEE:The Call Centre Boom

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