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SAYING IT WITH SWEETS: What’s Diwali without sweets? The sweetmeat market is the most popular during the festive season as people throng to buy sweets for consumption and gifting. The traditional Indian mithai market is estimated at over Rs 2,000 crore (Rs 20 billion). Of this, the organised sector constitutes Rs 1,200 crore (Rs 12 billion). The growth rate is around 7 per cent a year. The size of the chocolate market is about Rs 650 crore (Rs 6.5 billion) and is growing at roughly 11 per cent a year. The season’s sweetness is further heightened by a host of chocolates and confectionery that are fashionable corporate gift items. But these could take a heavy toll on your wallet. A bowl of Patchi chocolates could cost a whopping Rs 50,000; while that of Rogoska and Franconia cost between Rs 3,500 and Rs 7,000. The Rs 1,000 crore (Rs 1 billion) corporate gift industry this year has come up with innovative ideas -- to get away from the usual diaries, calendars, pen stands -- and is pushing jackets, T-shirts and telescopes as gifts. Glassware, clocks and crystal too are popular corporate gift items. ALSO SEE: Building Bridges Via Trade |
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