He is known as the man with the Midas touch. And people have long loved to ape his style and his deep voice.

No wonder advertisement agencies have been vying with one another to cash in on his megastar status.

Today, the star is one of the hottest advertising mascots and probably the most highly paid model for commercials.

So far, Bachchan has endorsed brands like BPL, ICICI, Parker Pens, Maruti Versa, Pepsi, Reid & Taylor, Nerolac Paints, and Dabur. He was also a prominent part of a recent AIDS campaign.

Even at 61, Bachchan makes more from his endorsements than the stars of today like Shah Rukh Khan and Aamir Khan. Recently, he beat Aamir, who had bagged the biggest endorsement for Coke, with a whopping Rs 10 crore contract with ICICI.

Meet Brand Amitabh Bachchan!