The fair is meant to be held during the first week of the Gujarati month of Bhadrapad. This year, it begins on September 2. According to the Mahabharat, Arjuna performed the Matsyavedha (an archery feat) during Draupadi's swayamvara at this temple. Ever since, Tarnetar has been known for its swayamvara, where a girl has the right to choose her life partner.