The theme for this year's Grasim Mr India was Youth.
As the promoters put it, the contest was a tribute to the 'Indian Male' and a salute to the true 'Spirit of Manhood'.
The contest has become very popular among youth with thousands of entries coming in every year. And the numbers are increasing.
It has also become a glitzy affair with celebrity judges and top artistes performing at the pageant.
The judges, from right: Fashion designer Rocky S, actress Priyanka Chopra, Nandana Sen, actor Fardeen Khan, actress Gayatri Joshi, anchor and actress Mandira bedi, Philippines Ambassador to India Maria Q Del Rosario and actress Anita Raj.