Producer Vashu Bhagnani is known for innovative promotional and marketing strategies.

The producer, who debuted in film production in 1995 with Coolie No 1 (Govinda, Karisma Kapoor), had a novel way of launching the music for his latest film.

He took some of the cast and crew on an airplane bound from Mumbai to Delhi, and released it mid-air. Sridevi and Boney Kapoor were chief guests at the occasion.

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