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Wipro launches match-making portal

By Sanjay Krishnan in New Delhi
December 10, 2004 08:36 IST
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Wipro Technologies is trying to shoot like the great Cupid these days for its unmarried employees whose long, cast-iron work schedules just don't allow for men to be separated from boys.

In a novel move, Bangalore-based IT bellwether Wipro Technologies is running a intra-company match-making portal for its employees in the hope that attrition rates may come down.

Choose your spouse and get back to work is now the order of the day. The "facility", however, is applicable only for the in-house geeks and not employees of Wipro's other group companies.

Says Sarika Pradhan, manager for Talent Engagement and Development, Wipro Technologies: "When we look at attrition in the industry, one of the major factors why employees leave companies is invariably because of marriage. By offering a match-making service internally on our Channel W employee portal, we expect to combat this issue as the chances of employees finding spouses internally is quite high."

"We have had instances in Wipro where employees were leaving us because their spouse could not relocate. If two people from Wipro can get married to one another, then we do not have to worry about attrition and can actually look at relocating them to the same development centre in India," she points out.

The look-for-your-spouse intranet portal Channel W is a one-stop shop for all employee-related communication and opinions and one whole page is devoted to alliances, akin to classified advertisements in newspapers and Internet sites.

Wipro is witnessing serpentine queues for its match-making service as more than 400 forlorn souls have already clicked the mouse for a spouse.

"We have 456 listings as of now and we have been running this free service for the past one year. But it is only in the past few months that we have devoted an entire page to it, as it has become more and more popular internally," Pradhan discloses.

"Channel W has been evolving and from about 500 hits a day when it started, today we score about 7,000 hits a day and it reaches out to the entire Wipro Technologies community," Pradhan says.
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Sanjay Krishnan in New Delhi

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