Product: Tag Heuer -- Slogan: What are you made of?
Ad agency: TBWA Europe

LVMH Watch and Jewellery, the Swiss watchmaker known for TAG Heuer brand, has signed on reigning Bollywood superstar Shah Rukh Khan as its brand ambassador.

The company will involve Khan in creating and testing new models of the top-of-the-line watches from its Tag Heuer stable.

Shah Rukh 'King' Khan had also endorsed another Swiss watch brand Omega, like supermodel Cindy Crawford and Hollywood actor Pierce Brosnan.

Khan has endorsed Hyundai Santro, Pepsi (along with master batsman Sachin Tendulkar), Airtel, Clinic All Clear shampoo, Bagpiper whisky and Videocon consumer durables. Shah Rukh has done more television commercials than films since 1992.

Watch out for Sports Celebrity Endorsements next week.

Back   Next