In an announcement, Pepe Jeans London [ Images ] revealed in Mumbai [ Images ] recently that it has signed up with Renault [ Images ] Formula 1 [ Images ] Racing Team as one of its official worldwide sponsors for the next three years.

After a quiet 2007, Renault is well poised to have another shot at the constructors and drivers championship with the highly publicized return of two-time world champion Fernando Alonso [ Images ] and the exciting rookie, Nelson Piquet Jr., son of the legendary Brazilian three-time Formula 1 winner.

Pepe's sponsorship deal will include prominent on-car branding, drivers' suits front-chest branding, team uniforms, garage paneling, drivers' appearances and more.

"It makes us very proud to be a part of the Renault F1 team," said Chetan Shah, MD, Pepe Jeans London (India [ Images ]).

With the biggest global TV audience for any event or sport (2.73 billion in 2007), 18 races across 4 continents, this Formula 1 partnership will be the most visible branding exercise globally that the Pepe Jeans brand has undertaken to date.

The increasing fan following of Formula 1 in India every year and huge interest and publicity evoked with the participation of India-owned team as well as New Delhi [ Images ] already being confirmed as the venue for a race circuit in 2010, the brand visibility prospects for Pepe Jeans in India will be massive.