Jordan brought Formula One to Russia [ Images ] on Friday with the launch of their 2005 car in snow and sub-zero temperatures in Moscow's [ Images ] Red Square.

The British-based team, bought by Russian-born Canadian businessman Alex Shnaider last month, will be renamed Midland next year.

• Complete coverage: Formula One 2005

"We want our team to have a Russian flavour so it was very important to introduce ourselves appropriately to the media and business here in Moscow," said Jordan team principal Colin Kolles.

The team has an all-rookie line-up this season, with Portugal's Tiago Monteiro and Narain Karthikeyan [ Images ] as India's [ Images ] first Formula One driver.

"I think Russia, like my home country India, is a nation which would very much like to host a race in the future grand prix calendar," said Karthikeyan.

"There are many similarities between us, although the climate is certainly not one of them.

"It's such a great business opportunity for sponsors and with the sport attracting interest in new countries, the fans are increasing in number day by day," he added.

The season starts in Melbourne [ Images ] on March 6.