Navratri is big business. According to reliable estimates, dandiya organisers spend anywhere between Rs 10 million and Rs 20 million (Rs 1 crores and Rs 2 crores) during these nine days.
With big bucks and corporate sponsorship, many organisers rope in film stars, which adds to the glamour at these events.
For those who like a slice of tradition there are the 'local dandiyas,' normally held in building compounds or in several Jain temples in the city.
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Also see: Ganesha: Many Faces, Many Moods
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