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Jaane Tu wins over Love Story overseas
Last updated on: July 09, 2008 12:22 IST
Several months ago, when UTV bought the film Jaane Tu... Ya Jaane Na for distribution outside India [ Images ], many people wondered if the seasoned distributor with a lucky streak (Race, Rang De Basanti [ Images ]) was making a mistake.
"Many people said films without stars won't do any business abroad," said UTV's Lokesh Dhar. "They said we were making a mistake and we should let the film go straight to DVD. But we had faith in the film and its leading man Imran Khan [ Images ] and writer-director Abbas Tyrewala. We thought it would be a film that would instantly appeal to young audiences. Even then we decided to give the film a decent but modest break, and we have been proved right."
For a small budget film, word-of-mouth publicity is very important, and many people at
Arthur J Pais
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