Nerolac
While Amitabh's benign smile, staring down from billboards, is effective, television ads showing people shaking hands with him and then looking down at their hands to see them painted are even more powerful.
Bachchan has quite a few films lined up, like Sanjay Leela Bhansali's Black, Govind Nihalani's Dev, Farhan Akhtar's Lakshya, S Ramanathan's Zamanat, Vikram Bhatt's Aitbaar, Samir Karnik's Kyon! Ho Gaya Na and Raj Kumar Santoshi's Khakee.