Richard Branson promoted Virgin Atlantic Airways on Wednesday announced the launch of daily direct flights between Mumbai and London from December 1, taking its flights from India to the British capital to 14.
The airline is offering a special return economy launch fare of Rs 17,777, Virgin Atlantic said in a release in Mumbai.
The airline plans to tap corporate and niche travellers in the sector, it said.
"The corporate traveller forms a major chunk of the international air traffic from Mumbai and this segment offers immense potential," Virgin Atlantic regional manager (India-Middle East) Andrew Fyfe said.
Currently Virgin flies three weekly flights on Mumbai-London route.
As per the new schedule, the flight will depart every day from Mumbai at 1455 hrs and arrive at Heathrow at 1935 hrs, it said.
The airline would be flying Airbus A 340-300 on the route.
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