Four months ago when Ashok Chadha quit one of India's largest third-party offshore BPO providers to join a niche player, he was probably carrying the same piece of baggage that he was two decades ago: "the urge to do more and better".
As president and country head for San Francisco-headquartered Global Vantedge, Chadha oversees the company's 1,200-executive Gurgaon call centre specialising in credit and receivables.
That's quite a change from his previous job as associate COO at Wipro Spectramind where he ran end-to-end service delivery for multiple processes and managed around 4,000 people.
As one of the core team that helped build Spectramind, Chadha has learnt that focus and not a brand name is necessary to build a company.
Chadha believes that specialised Indian companies stand at the cusp of enormous growth, "The industry will consolidate and mature into a much bigger entity. The IT services sector will soon see a new high in terms of people it will employ and contribution to GDP."
The $10 million Global Vantedge expects a four-fold growth over the next one year in India. Asked about his biggest hurdle so far, the XLRI graduate replies, "Finding experts from India who were comfortable in a niche domain like credit and receivable management was tough."
Chadha believes the BPO industry is the best thing to have happened to India. His reckoning: "Which other industry would give you an opportunity to become a vice-president at 32 and a chance to own a thousand-people company by your 40s? One should thank this sunrise industry, which has developed a confident and professionally robust generation."
Spoken like a true soldier's son.
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