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Home  » Business » Sutherland, Talisma in marketing pact

Sutherland, Talisma in marketing pact

Source: PTI
January 27, 2005 15:27 IST
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BPO major Sutherland Global Services has entered into a marketing alliance with Talisma, a leading provider of online customer service and support market software.

The partnership expands the market reach for Talisma's multi-channel customer relationship management solutions and provides Sutherland clients access to Talisma's technology solution, a release issued in Chennai by Sutherland Global Services said.

The two companies will represent each other's services to mutually identified clients, it said.

"Talisma's multi-channel CRM is a world-class solution that fits nicely into the eCRM marketplace and will provide our customers a quality choice in handling e-mail, chat and web-forms inquiries," said Dan Lang, senior vice-president, global market development of Sutherland.

Jim O'Farrell, vice-president of Talisma said the addition of Sutherland as a CoSource partner would expand its reach in the marketplace, allowing additional companies to obtain the significant return on investment and increased customer satisfaction provided by the industry's best multi-channel CRM solution.

New York-based Sutherland Global Services employs about 7,000 employees at its facilities in Chennai and Mumbai. In Chennai alone, it has about 5,500 people working in three facilities in the city.

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