Drink a cola, win a superbike!

Coca-Cola India [ Images ] has unveiled a new programme -- Thums Up Piyoge? Ninja Chalaoge? Hai Dum? -- to promote biking culture and Thums Up in India.

The programme will give four lucky winners an opportunity to ride home a Kawasaki Ninja ZX 6R, one of the world's most powerful superbikes, worth more than Rs 6 lakh (Rs 600,000) each.

To participate in the promotion, all consumers need to do is peel the crown liner of a Thums Up bottle and collect four parts of Kawasaki Ninja ZX 6R bike and they can be the lucky winner.

There are other prizes like over 100 Bajaj [ Images ] Pulsars and thousands of biker's jackets, bags, sunglasses, and waist-pouches up for grabs, said Vikas Gupta, vice president marketing, Coca-Cola India, in a media release.