General Motors India on Tuesday launched the new look Chevrolet Optra.
The 2005 Optra is available in five variants. The base model 1.6 Optra is priced at Rs 747,516 (ex-showroom, Delhi). The four other variants are priced at Rs 810,460 for the 1.6 LS; Rs 877,548 for the 1.8 LS; Rs 1,022,252 for the 1.8 LT; and Rs 1,084,188 for the 1.8 LT (AT) model with an automatic transmission.
"With new styling and additional comfort, convenience, safety and luxury features, the upgraded model takes India's entire midsize sedan segment to a new level," says a GMI media release.
"The New Look Chevrolet Optra represents an extension of GM's commitment to exceed customer expectations in our products and services. Our new offering raises the bar in terms of value for money in its segment," said Aditya Vij, president and managing director, GM India.
"By making India among the first countries in the world to build and sell the Chevrolet Optra, GM has demonstrated its faith in this
market," Mr. Vij added. "Driving forward, GM will continue to roll out new models to meet the changing tastes and needs of local consumers as part of our pledge to become a leader and a trusted friend of the people of India."
Since launch in July 2003 the Optra has offered greater options to its customers -- a choice of automatic transmission (Oct 03) and a choice of 1.6 engine (Dec 2003). Besides in August 2004, 150 numbers of 'Design Edition' fully loaded cars with factory fitted DVD system were also offered.
These exclusive cars were quickly picked up by discerning customers. The Optra is today sold in over 100 countries across the globe and is truly an international car.
The New Look 2005 NY edition Optra has been given an exterior as well as interior facelift. These changes are not only in top end variants but across all variants and are based on the 'Voice of the Customer'.
Among the new exterior features are an American Chevrolet grille, which pays tribute to the heritage of one of the world's most popular vehicle brands. It also gives the Optra a more international look and a strong, sturdy and stylish front end. New 12-spoke, 15-inch alloy wheels fill up the Optra's flared wheel arches and add a sporty look.
A new exterior colour, the trendy 'mystic satin,' has been added to the Optra's palette.
GM also has enhanced the Optra's premium interior, which is designed to appeal to both the driving enthusiast and most demanding passenger.
Among the new safety features are dual front air bags and anti-lock brake system (ABS) with electronic brake-force distribution (EBD). The ABS prevents wheels from locking during hard braking, helping the driver maintain control.
Aditya Vij, Chairman and Marketing Director of GM India, stands with the new look Chevrolet Optra with new styling and additional comfort features in New Delhi on Tuesday. Photograph: Dijeshwar Singh/Saab Press
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