Ten Sports said on Friday that it will keep subscription price unchanged at Rs 14 per subscriber per month across the country "despite the massive increase in demand due to the Indo-Pak cricket series".
The channel, which is distributed by Modi Entertainment Network, said it has not increased the subscription price "keeping in mind the interest of the viewers".
"The cable operators have been very positive during the dealings with us and they are keen to take this cricket action to each and every household in India," Ten Sports said in a statement.
More from rediff