'Marketing MBA better than finance MBA'

The MBA degree is hotter than ever.

But have you considered which specialisation is the best?

• Hot debate: Finance vs marketing -- which is better?

We threw open the discussion and received a barrage of responses from Get Ahead readers.

Some vouched for marketing, some for finance, some sat on the fence, others had off-beat perspectives to offer.

Here are some examples:

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The big debate is not which one is better; it should be: what is the aptitude of the candidate? People who have an eye for detail and are research-oriented can go for a finance MBA, while those who have excellent communication skills and have an outgoing personality should opt for marketing.

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I think a holistic business perspective comes from exposure to all areas -- finance, marketing, operations, strategy, etc.

I guess this is why learning is so comprehensive in those business schools where there is no rigid classification of subject areas into 'majors' and 'minors'. I think a B-school participant should get a chance to pick and choose subjects from different areas (finance, marketing, etc) and get an ideal mix for himself/ herself.

As they say, the big picture matters the most. The added advantage of having a balanced mix of electives is that one has the option to evaluate and choose from a diverse range of career options (say from FMCG sales to I-Banking).

One last thing -- I think this debate should also include systems as an option -- it should be finance vs marketing vs systems. Now, that would really motivate the systems guys to pour in their thoughts.

-- Anupam, IIM Indore, class of 2005. Currently assistant manager, CRM & Analystics, Mahindra British Telecom

• A career vs quick money -- which is better?

The question is not 'which is better', but 'which is more popular'. The reason behind this is that the relative value of each MBA changes according to the type of market and its condition.

Is finance better than marketing? The answer is yes and no, as finance seems a better option in today's situation where the stock market is optimistic.

Finance people -- the bean counters, as they are called -- are viewed as pessimists. They will always tell you why the company should NOT go for the proposed plans. On the other hand, the marketing people -- the optimists -- will have no doubts about the success of these plans.

Hence, it's not strange that we always see F and M people coming out of meetings fighting with each other. But the moment one doubts (as F people do) a well-planned step (which F people have), one is out of the market.

To drive home my point, in many a monopolistic and cost-driven market, the sharpest tool is finance. However, one should not forget every effort is being made all over the world to have competitive markets by restructuring these monopolistic markets (the electricity market in India, for example). So the name of the game is marketing rather than finance.

Every wannabe manager should keep in mind that an MBA in finance gives you the tools to analyse and expand your market, but not the marketing skills and tactics necessary for increasing your output.

Are you listening guys? The 'mind game' is going to stay, not 'mind calculation'.

-- Niraj Kumar, MBA -- Power Management. Currently with NPTI.

• The truth about MBA cats and dogs

I don't think there is a need to have a debate on which specialisation is the best. Why forgot they both are part of management and hold different functions and styles without which nothing will work?

As for the clearer picture, one also needs to consider the thumb rule while getting a job -- what your ambitions are and what you have to do when choosing a specialisation.

The MBA you choose should also depend on your personal ability. If you are good at number-crunching, have a flair for juggling numbers and think you can manage the party well, then finance is the job for you. If you are creative and have a zeal to sell, then there's no doubt you should be in marketing. So you have to really assess yourself before you decide on your specialisation.

As far as the pay packet is concerned, it all really depends on whom you work for. If you are working for an Indian firm, chances are you would earn a little less than your counterpart at an MNC. But, again, that depends on the size of the company and your designation.

-- Deepak Patel, BBA, final year, Vivekanand Institute of Mgt Studies & Science, Aurangabad

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