ET Lionel India, a K K Birla group travel company, will foray into sports tourism.
Its focus will be to promote sporting lifestyle and leisure activities among children and adults.
The company has launched a joint marketing initiative with SportzVillage, a Bangalore-based organisation, which focuses on sports education for children, corporate sporting events and promoting of sports-related tour itineraries for school children in the age group of 9 to 15 years.
The first such group is scheduled to leave in May for Goa.
Further activities under this umbrella will be rolled out across the metros in a phased manner.
More about Sports Tourism
A growing niche market in India, it is estimated that, in the next three years, over 100,000 Indians will travel exclusively to watch sports-related events internationally.
This trend will be particularly significant with football, cricket, tennis, golf and Formula One enthusiasts.
Saumil Majmudar, director of SportzVillage, said: "As one of India's leading grassroot-level, professionally-run sports organisation, SportzVillage's mission is to Create Champions in Life, through the magical medium of sports. The sports tourism initiative will go a long way in providing a high-quality sporting experience as well as help develop a passion for sports and fitness in children and adults. We are pleased to partner with GET Lionel India and combine their domestic and international travel expertise with our professional sports services for children and corporates."
SportzVillage provides high-quality sports services to children and corporates.
It aims to make sports, health and fitness a way of life for children and adults. It also works leading corporates and sponsors to leverage the magic of sports for individual, organisational and community development.
Address
SportzVillage
#205, 2nd Floor, 1st Main,
7th Block, Koramangala,
Bangalore -- 560 034.
Phone: (080) 3062 0465
Salim Bharmal: (0) 98456 40785
Sharma: (0) 93419 63947
e-mail: salim@sportzvillage.com, sharma@sportzvillage.com
Web site: www.sportzvillage.com
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