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MOVIES

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The AB brand

At 61, Amitabh Bachchan evolved as the advertising media's dream model.

Big B's brand tally this year includes ICICI Bank, Nerolac Paints, Reid And Taylor, Parker, Versa and Pepsi.

After paying off a debt of nearly Rs 90 crore (Rs 900 million), Bachchan re-launched Amitabh Bachchan Corporation Limited as AB Corp. The production house was originally founded in 1995, but failed to take off.

The first film to be made under the revamped Bachchan banner is Ranveer. To be directed by Rajkumar Santoshi, Ranveer Amitabh and Abhishek Bachchan together on screen for the first time. The film also co-stars Sanjay Dutt.

Big B is also one of the busiest actors in Bollywood with Vikram Bhatt's Aetbaar, Farhan Akhtar's Lakshya, Govind Nihalani's Dev, Sanjay Leela Bhansali's Black and Vipul Shah's Waqt.

Text: Sukanya Verma

Happy Birthday Amitabh

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