News APP

NewsApp (Free)

Read news as it happens
Download NewsApp
Home  » Sports » PCB eyes Indian sponsors for series

PCB eyes Indian sponsors for series

January 24, 2004 09:25 IST
Get Rediff News in your Inbox:
The cash-strapped Pakistan Cricket Board (PCB) is hoping to tap Indian companies to secure sponsorship for its long-awaited home series against India starting in March.

The PCB took out advertisements in Indian newspapers on Friday inviting bids for title sponsorship of the three test and five one-day series, radio and internet coverage besides offering image rights.

India are set to go on their first full tour of Pakistan 14 years after their government last year revoked its ban on bilateral games since 2000 due to political tension between the two neighbours over Kashmir.

A thaw in their bilateral relations in recent months has raised huge expectations in both cricket-mad countries for the series.

The Pakistan board has faced severe financial constraints in the last three years, mainly owing to their home fixtures being thrown into disarray because of the reluctance of teams to travel to the country over security concerns.

Indian companies heavily sponsor cricket and the country's players enjoy the game's most lucrative endorsement deals.

Get Rediff News in your Inbox:
Source: REUTERS
© Copyright 2024 Reuters Limited. All rights reserved. Republication or redistribution of Reuters content, including by framing or similar means, is expressly prohibited without the prior written consent of Reuters. Reuters shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

India In Australia 2024-2025